Crossword Genius

Brand X

Ross

I believe the answer is:

generic

'brand x' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for generic that I've seen before include "Applicable to an entire class or group" , "Not specific; of a class" , "(Of drugs) having no brand name" , "Unspecific" , "cheap drug" .)

I've seen this clue in The New York Times.
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