Crossword Genius

Buzz (4)

Ross

I believe the answer is:

hype

'buzz' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for hype that I've seen before include "Excess publicity" , "Sales gimmick" , "Shrewd publicity" , "Publicity stunt" , "Intensive promotion or excitement" .)

I've seen this clue in the LA Times, The New York Times and the Sydney Morning Herald.
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