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Charm everybody, yet finish a failure (6)

Ross

I believe the answer is:

allure

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'charm' is the definition.
(I've seen this in another clue)

'everybody yet finish a failure' is the wordplay.
'everybody' becomes 'all' (I've seen this in another clue).
'yet' becomes 'ur' (I can't justify this - if you can you should give a lot more credence to this answer).
'finish' says to take the final letters.
The last letter of 'failure' is 'e'.
'all'+'ur'+'e'='ALLURE'

Can you help me to learn more?

(Other definitions for allure that I've seen before include "Seduction" , "Tempt" , "Transport" , "There's glamour" , "Powerful fascination" .)

I've seen this clue in the Evening Standard.
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