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Cheers Queensland XV, welcoming X back (7)

Ross

I believe the answer is:

regards

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'cheers' is the definition.
The definition and answer can be both related to communication as well as being plural nouns.
Perhaps there's an association between them I don't understand?

I can't explain the rest of the clue.

Can you help me to learn more?

(Other definitions for regards that I've seen before include "what to put before signature?" , "Heeds" , "Kindly greetings conveyed in a message" , "a well-wisher's utterance" , "word written near end of letter?" .)

I've seen this clue in the Sydney Morning Herald.
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