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Colour (4)

Ross

(Other definitions for plum that I've seen before include "Fruit < that's highly desirable" , "Oval fruit with single hard stone" , "Much valued -- fruit" , "Reddish-purple fruit" , "Fruit; something choice" .)

I've seen this clue in the Evening Standard, the Sydney Morning Herald, The Independent, The Daily Mail, The Mirror and The Times.
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