Concocted clue/hint about start of meal now? (9)

I believe the answer is:

lunchtime

I'm a little stuck... Click here to teach me more about this clue!

'now?' is the definition.
The definition and answer can be both related to time as well as being singular nouns.
Maybe they are linked in a way I don't understand?

'concocted cluehint about start of meal' is the wordplay.
'concocted' indicates anagramming the letters.
'about' means one lot of letters goes inside another.
'start of' says to take the initial letters.
The first letter of 'meal' is 'm'.
'cluehint' is an anagram of 'lunchtie'.
'lunchtie' enclosing 'm' is 'LUNCHTIME'.

Can you help me to learn more?

(Other definitions for lunchtime that I've seen before include "When to take a short break" , "free period?" , "One possibly" , "Midday period for eating" , "Maybe one" .)

I've seen this clue in The Independent.

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