Continental woman of the month? (3)

'continental woman of' is the definition.
I don't know anything about this answer so I cannot tell whether it can be defined by this definition.

'month?' is the wordplay.
I cannot really see how this works, but
'month?' could be 'm' (standard abbreviation) and 'm' is present in the answer.
The remaining letters 'ai' is a valid word which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

'the' is the link.

Can you help me to learn more?