"Don't believe the __" (4)
I believe the answer is:
hype
(Other definitions for hype that I've seen before include "Huge publicity" , "Overdo promotion" , "Sales gimmickry" , "Shrewd publicity" , "Promotional publicity" .)
I believe the answer is:
hype
(Other definitions for hype that I've seen before include "Huge publicity" , "Overdo promotion" , "Sales gimmickry" , "Shrewd publicity" , "Promotional publicity" .)