Dutch society procuring English beer runs joint franchise (10)

I believe the answer is:

dealership

I'm a little stuck... Click here to teach me more about this clue!

'franchise' is the definition.
(I've seen this before)

'dutch society procuring english beer runs joint' is the wordplay.
'dutch society' becomes 'des' (I can't explain this - if you can you should believe this answer much more).
'procuring' indicates putting letters inside.
'english beer' becomes 'ale' (I've seen this before).
'runs' becomes 'r' (cricket abbreviation).
'joint' becomes 'hip' (part of body).
'ale'+'r'='aler'
'des' enclosing 'aler' is 'dealers'.
'dealers'+'hip'='DEALERSHIP'

Can you help me to learn more?

(Other definitions for dealership that I've seen before include "commercial entity" , "Car sales outlet" , "Business" , "car showroom?" , "Franchise to sell for a company" .)

I've seen this clue in The Everyman puzzle in The Observer.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.