Eponym for an Italian ice chain

I believe the answer is:

rita

(Other definitions for rita that I've seen before include "Lovely -- , meter maid (Beatles)" , "...Hayworth, ...Coolidge, ... ''Educating ...''" , "Educating - - , film" , "-- Hayworth, US film actress" , "subject of education" .)

I've seen this clue in The New York Times.

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