Fire the imagination playing Euros (5)

I believe the answer is:

rouse

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'fire the imagination' is the definition.
'rouse' can be an answer for 'fire' (thesaurus). I am unsure of the 'the imagination' bit.

'playing euros' is the wordplay.
'playing' is an anagram indicator.
'euros' is an anagram of 'ROUSE'.

Can you help me to learn more?

(Other definitions for rouse that I've seen before include "cause to wake or to become active" , "Excite; awaken" , "To start" , "Stir into action" , "Cause to become awake" .)

I've seen this clue in the Irish Times (Crosaire) and The Irish Times.

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