Crossword Genius

First to review online follower's business (8)

Ross

I believe the answer is:

retailer

I'm a little stuck... Click here to teach me more about this clue!

'business' is the definition.
Although both the answer and definition are singular nouns, I can't understand how they can define each other.

'first to review online follower's' is the wordplay.
'first to' suggests taking the first letters.
'online' becomes 'e' (as in e-mail or e-commerce).
'follower' becomes 'tailer'.
The first letter of 'review' is 'r'.
'r'+'e'+'tailer'='RETAILER'

Can you help me to learn more?

(Other definitions for retailer that I've seen before include "One selling to consumers" , "Store-keeper" , "story-teller" , "Seller (of goods)" , "One selling to public" .)

I've seen this clue in The Independent.
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