Crossword Genius

Food that's easy to get hooked on? (4)

Ross

I believe the answer is:

bait

(Other definitions for bait that I've seen before include "Enticement for fish" , "Food to lure fish" , "Fishing lure" , "Taunt; enticement" , "Used to lure fish or other animals into danger" .)

I've seen this clue in The New York Times.
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