Crossword Genius

Go up and face bowler here (8)

Ross

I believe the answer is:

increase

'go up' is the definition.
(thesaurus)

I don't understand how the remainder of the clue works.

(Other definitions for increase that I've seen before include "Make or grow larger" , "Wax" , "Profit" , "Addition, growth" , "Become greater in number" .)

I've seen this clue in The Guardian.
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