Crossword Genius

Hard work, getting article on advertising words (6)

Ross

I believe the answer is:

slogan

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'advertising words' is the definition.
The definition and answer can be both related to communication as well as being singular nouns.
Perhaps there's a link between them I don't understand?

'hard work getting article' is the wordplay.
'hard work' becomes 'slog' (I've seen this before).
'getting' says to put letters next to each other.
'article' becomes 'an' (indefinite article).
'slog'+'an'='SLOGAN'

'on' is the link.

Can you help me to learn more?

(Other definitions for slogan that I've seen before include "Catchy phrase in advertisement etc" , "Shibboleth" , "Rallying cry" , "Advertising catchphrase" , "Memorable advertising phrase" .)

I've seen this clue in The Mirror.
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