Crossword Genius

How might one stick things up? Crikey! (2,3)

Ross

I believe the answer is:

by gum

I'm a little stuck... Click here to teach me more about this clue!

'crikey' is the definition.
(both express surprise)

'how might one stick things up?' is the wordplay.
I cannot quite understand how this works, but
'stick' could be 'gum' (I've seen this before) and 'gum' is found within the answer.
The remaining letters 'by' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for by gum that I've seen before include "It's emphatically uttered" , "Brother in N England" , "Mild oath (how things can be fixed!)" .)

I've seen this clue in The Telegraph.
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