I get people to make a keepsake (7)
I believe the answer is:
memento
'a keepsake' is the definition.
(I've seen this before)
'i get people to' is the wordplay.
'i' becomes 'me'.
'get' means one lot of letters go next to another.
'people' becomes 'men' (men are people).
'me'+'men'+'to'='MEMENTO'
'make' acts as a link.
(Other definitions for memento that I've seen before include "Souvenir, reminder of past event" , "Souvenir or token" , "This reminds" , "Reminder that death is inevitable" , "Keepsake or souvenir" .)