Crossword Genius

If time is money, treat both similarly (5)

Ross

I believe the answer is:

spend

I'm a little stuck... Click here to teach me more about this clue!

'treat both similarly' is the definition.
I can't tell whether this defines the answer.

'if time is money' is the wordplay.
I cannot quite see how this works, but
'money' could be 'p' and 'p' is found in the answer.
The remaining letters 'send' is a valid word which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for spend that I've seen before include "Outlay" , "Run through" , "Blue" , "Pay out (money)" , "Pass (time) in a specified way" .)

I've seen this clue in the Evening Standard.
Want a hint initially instead of a full solution? Install my app