Crossword Genius

In demand (7)

Ross

I think it could be either:

desired

popular

'in demand' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for desired that I've seen before include "Sought after" , "Lusted-after" , "much wished for" , "Craved" , "requested" .)

I've seen this clue in The Guardian and The Sun.
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