Crossword Genius

Incentives to win them?

Ross

I believe the answer is:

spurs

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'incentives' is the definition.
(I've seen this before)

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for spurs that I've seen before include "Gives encouragement to" , "Goads" , "incentives" , "Kicks out" , "soccer team" .)

I've seen this clue in The Irish Independent.
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