Inferior articles that don't last long (7)

I believe the answer is:

seconds

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'inferior articles' is the definition.
The answer and definition can be both related to communication as well as being plural nouns.
Maybe there's an association between them I don't understand?

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for seconds that I've seen before include "Inferior goods" , "in a little while" , "Supports motion" , "Endorses proposal" , "Supporters - they are blemished" .)

I've seen this clue in The Globe and Mail, The Guardian and The Telegraph.

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