Crossword Genius

Intensive publicity (4)

Ross

I believe the answer is:

hype

'intensive publicity' is the definition.
(I've seen this before)

This is the entire clue.

(Other definitions for hype that I've seen before include "Advert" , "Misleadingly exaggerated publicity" , "Overdo promotion" , "A promoter" , "Puffery" .)

I've seen this clue in The Independent, The Telegraph and the Universal.
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