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Introductory offer at a sale (7,3)

Ross

I believe the answer is:

opening bid

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'a sale' is the definition.
I don't know anything about this answer so I cannot tell whether this works.

'introductory offer' is the wordplay.
'introductory' becomes 'opening' (similar in meaning).
'offer' becomes 'bid' (synonyms).
'opening'+'bid'='OPENING BID'

'at' is the link.

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(Another definition for opening bid that I've seen is " Such as 1D".)

I've seen this clue in The Globe and Mail.
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