Crossword Genius

It's like honey, dear (5)

Ross

I believe the answer is:

sugar

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'dear' is the definition.
(term of affection when addressing a person)

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for sugar that I've seen before include "Sweet ingredient" , "Common sweetener" , "White crystalline sweetener" , "--- Ray Robinson, boxer" , "See 11" .)

I've seen this clue in the Evening Standard.
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