Crossword Genius

It's not a hallmark of Hallmark movies (4)

Ross

I believe the answer is:

gore

(Other definitions for gore that I've seen before include "Pierce with horn - blood" , "Blood that's been shed" , "piece of material" , "Coagulated blood from a wound" , "it's a queasy sight" .)

I've seen this clue in The Washington Post.
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