Crossword Genius

It's not profitable for a company to make it (4)

Ross

I believe the answer is:

loss

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'it' is the definition.
The definition suggests a singular noun which matches the answer.

I can't explain the rest of the clue.

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(Other definitions for loss that I've seen before include "Red figures on a balance sheet or ledger" , "Forfeiture" , "Defeat; bereavement" , "Destruction" , "disappearance" .)

I've seen this clue in The Globe and Mail.
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