Crossword Genius

Look embarrassed, not proud (5)

Ross

I believe the answer is:

flush

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'look' is the definition.
The definition and answer can be both states of affairs as well as being singular nouns.
Perhaps you can see a link between them that I don't see?

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for flush that I've seen before include "with a load of cash" , "Rich" , "Poker hand of same suit" , "Pull the chain - rush of emotion - good poker hand - having plenty of money" , "winning hand at poker" .)

I've seen this clue in the Evening Standard.
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