Loves calls for attention, keeping working (6)

I believe the answer is:

honeys

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'loves' is the definition.
The answer and definition can be both people as well as being plural nouns.
Maybe they are linked in a way I don't understand?

'calls for attention keeping working' is the wordplay.
'calls for attention' becomes 'heys' (I've seen this in another clue).
'keeping' indicates putting letters inside.
'working' becomes 'on' (on can mean working or activated).
'heys' enclosing 'on' is 'HONEYS'.

Can you help me to learn more?

I've seen this clue in The Independent.

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