Crossword Genius

Lured away, modest indeed (7)

Ross

I believe the answer is:

decoyed

I'm a little stuck... Click here to teach me more about this clue!

'lured' is the definition.
(decoying is a kind of luring)

'away modest indeed' is the wordplay.
I cannot quite see how this works, but
'modest' could be 'coy' (I've seen this before) and 'coy' is found within the answer.
The remaining letters 'deed' is a valid word which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Another definition for decoyed that I've seen is " Lured".)

I've seen this clue in the Sydney Morning Herald.
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