Crossword Genius

Make available as encouragement to egg producers (3,2)

Ross

I believe the answer is:

lay on

I'm a little stuck... Click here to teach me more about this clue!

'make' is the definition.
Although both the answer and definition are verbs in their base form, I can't understand how one could define the other.

'available as encouragement to egg producers' is the wordplay.
I cannot really see how this works, but
'available' could be 'on' (on can mean activated or available) and 'on' is found in the answer.
The remaining letters 'lay' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for lay on that I've seen before include "Provide (something)" , "Provide (food, etc)" , "instruction for Macduff" .)

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