Crossword Genius

Makes beloved (7)

Ross

I believe the answer is:

endears

'makes beloved' is the definition.
(I've seen this in another clue)

This is the entire clue.

(Other definitions for endears that I've seen before include "Makes lovable" , "Increases affection" , "Makes fond" , "Makes attractive" .)

I've seen this clue in The New York Times and The Star Tribune.
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