Crossword Genius

Models of Apple's business transactions? (6)

Ross

I believe the answer is:

ideals

I'm a little stuck... Click here to teach me more about this clue!

'models' is the definition.
(I know this)

'apple's business transactions?' is the wordplay.
'apple's' becomes 'i' (I can't justify this - if you can you should believe this answer much more).
'business transactions?' becomes 'deals' (I've seen this before).
'i'+'deals'='IDEALS'

'of' is the link.

Can you help me to learn more?

(Other definitions for ideals that I've seen before include "High aspirations for ladies" , "'Perfect models, highest notions (6)'" , "Models of behaviour to aim for" , "Models of excellence" , "Fine aspirations for ladies" .)

I've seen this clue in The Times.
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