Naff clue once shunned by beginners bringing riches? (9)

I believe the answer is:

affluence

'riches?' is the definition.
(thesaurus)

I cannot understand how the remainder of the clue works.

(Other definitions for affluence that I've seen before include "being loaded" , "Abundant wealth" , "Fortune" , "Wealth - abundance" , "Plenty" .)

I've seen this clue in The Times.

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