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Ouch, Georgia's mad for the southern cowboys (7)

Ross

I believe the answer is:

gauchos

I'm a little stuck... Click here to teach me more about this clue!

'cowboys' is the definition.
(gaucho is a kind of cowboy)

'ouch georgia's mad for the southern' is the wordplay.
I cannot quite see how this works, but
an anagram of 'ouch' is 'ucho' which is located in the answer.
'georgia's' could be 'gas' (abbreviation for the US state) and 'gas' is found in the remaining letters.
No letters remain.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for gauchos that I've seen before include "Horsemen of the Pampas" , "South American cowboys" .)

I've seen this clue in the Sydney Morning Herald.
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