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Overly dull and feeble speech for a Wednesday say (7)

Ross

I believe the answer is:

midweek

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'overly' is the definition.
Both the answer and definition are adverbs. Maybe you can see an association between them that I can't see?

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for midweek that I've seen before include "Tuesday to Thursday?" , "Wednesday (or thereabouts)" , "Normal working day(s)" .)

I've seen this clue in the Sydney Morning Herald.
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