Crossword Genius

Reject sugar, bad, a carb: Atkins' somewhat tricky formula? (11)

Ross

I believe the answer is:

abracadabra

I'm a little stuck... Click here to teach me more about this clue!

'tricky formula?' is the definition.
The answer and definition can be both related to communication as well as being singular nouns.
Perhaps they are linked in a way I don't understand?

'reject sugar bad a carb atkins' somewhat' is the wordplay.
'reject' says the letters should be written in reverse.
'somewhat' indicates a hidden word.
'arbadacarba' is hidden within 'sugar bad a carb atkins'.
'arbadacarba' reversed gives 'ABRACADABRA'.

Can you help me to learn more?

(Other definitions for abracadabra that I've seen before include "Magic word - gibberish!" , "Word said to trick" , "we hear as rabbit pulled from hat?" , "Charm" , "for a spell it is declared" .)

I've seen this clue in The Telegraph.
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