Crossword Genius

Rubik's Cube, once (3)

Ross

I believe the answer is:

fad

(Other definitions for fad that I've seen before include "'Craze, all the rage (3)'" , "Short-lived craze" , "Affectation" , "A passing fashion or craze" , "Particular like or dislike, or a craze" .)

I've seen this clue in The New York Times.
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