Sales promotion in some mushy peas? (4)

I believe the answer is:

hype

(Other definitions for hype that I've seen before include "Intensive publicity" , "Intensive promotion or excitement" , "Puffery" , "Build up" , "A promoter" .)

I've seen this clue in The Sun.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.