Crossword Genius

She's always starting romances (4)

Ross

I believe the answer is:

roma

I'm a little stuck... Click here to teach me more about this clue!

'romances' is the definition.
Although both the answer and definition are plural nouns, I cannot understand how they can define each other.

'she's always starting' is the wordplay.
'she' becomes 'rom' (I can't explain this - if you can you should believe this answer much more).
'starting' says to take the initial letters.
The initial letter of 'always' is 'a'.
'rom'+'a'='ROMA'

Can you help me to learn more?

(Other definitions for roma that I've seen before include "Travellers, gypsies" , "capital for > gypsy men" , "Travellers; Italian capital" , "Italian Rome" , "Members of a nomadic people" .)

I've seen this clue in the Evening Standard.
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