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Shoots back into a little bar (5)

Ross

I believe the answer is:

serif

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'a little bar' is the definition.
The definition and answer can be both related to communication as well as being singular nouns.
Maybe you can see a link between them that I don't see?

'shoots back' is the wordplay.
'shoots' becomes 'fires' (firing is a kind of shooting).
'back' says the letters should be written in reverse.
'fires' in reverse letter order is 'SERIF'.

'into' acts as a link.

Can you help me to learn more?

(Other definitions for serif that I've seen before include "Projection at a letter's end" , "additional line in letter?" , "Short line at the end of the main stroke of a letter" , "Small line used in printing type" , "Feature of some typefaces" .)

I've seen this clue in the Evening Standard.
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