Crossword Genius

Show embarrassment, ultimately going pink (4)

Ross

I believe the answer is:

gore

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'pink' is the definition.
(thesaurus)

I cannot understand how the rest of the clue works.

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(Other definitions for gore that I've seen before include "stuff from part of Kensington" , "Pierce or wound with a horn or tusk" , "Showing guts" , "piece of material" , "Bloodshed" .)

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