Crossword Genius

Small box advertisements — they are intrusive (7)

Ross

I believe the answer is:

inroads

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'they are intrusive' is the definition.
The definition suggests an adverb but the answer is not.

'small box advertisements' is the wordplay.
'small box' becomes 'inro' (type of container in traditional Japanese culture).
'advertisements' becomes 'ads' ('ad' can be a synonym of 'advertisement').
'inro'+'ads'='INROADS'

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(Other definitions for inroads that I've seen before include "Hostile attacks" , "large quantities consumed when these are made" , "Sad iron (anag.)" , "Making them is reductive" , "Hostile incursions" .)

I've seen this clue in The Times.
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