Spin monster's 'going forward' (8)
I believe the answer is:
progress
'going forward' is the definition.
(process of moving forward or progressing)
'spin monster's' is the wordplay.
'spin' becomes 'pr' (short for public relations - media spin).
'monster' becomes 'ogress' (female ogre).
'pr'+'ogress'='PROGRESS'
(Other definitions for progress that I've seen before include "Course" , "Go on - journey" , "Move forwards" , "Forward movement towards a destination or goal" , "Advance - promotion" .)