Starting off on the other side of The Border? (3)

I believe the answer is:

hem

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'the border?' is the definition.
(I've seen this in another clue)

I don't understand the remainder of the clue.

(Other definitions for hem that I've seen before include "It draws attention to" , "Border; fringe" , "Sewn edge to fabric" , "Part of skirt" , "try to attract attention" .)

I've seen this clue in The Irish Times.

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