Successful film or play (3)
I believe the answer is:
hit
This clue is a double definition.
'successful film' is the first definition.
(I've seen this in another clue)
'play' is the second definition.
(I know that play is a more specific form of the action hit)
(Other definitions for hit that I've seen before include "suit" , "winner" , "Adversely affected" , "Knock" , "Successful stroke, conspicuous success or connection to a website" .)