Crossword Genius

Term known to dressmakers, or most of them (3)

Ross

I believe the answer is:

hem

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'term' is the definition.
The definition and answer can be both to do with communicating as well as being verbs in their base form.
Maybe you can see a link between them that I can't see?

'known to dressmakers or most of them' is the wordplay.
'HEM' is hidden within the letters.
However, I'm unsure how the hidden word is indicated.

Can you help me to learn more?

(Other definitions for hem that I've seen before include "try to attract attention" , "It draws attention to" , "may attract attention" , "Stitched edge of garment" , "Sewn edge to fabric" .)

I've seen this clue in The Irish News.
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