Trademark (4)
'trademark' is the definition.
(I've seen this in another clue)
This is all the clue.
(Other definitions for brand that I've seen before include "Type of product - identifying mark on livestock" , "Type - it's burning" , "Mark with a hot iron" , "Comedian" , "Name given to a product or service" .)
'trademark' is the definition.
(logo is a kind of trademark)
This is the entire clue.
(Other definitions for logo that I've seen before include "Corporate emblem" , "organisational symbol" , "Symbol or emblem used by organisation" , "Symbolic design" , "Emblem, trade-mark" .)