Crossword Genius

Unbranded (7)

Ross

I believe the answer is:

generic

'unbranded' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for generic that I've seen before include "Non-specific" , "Applicable to any member of a class" , "(Of drugs) having no brand name" , "Not specific; of a class" , "Applicable to a whole class or group" .)

I've seen this clue in The Guardian, The Star Tribune and the Newsday.
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