Crossword Genius

Very unpopular (5)

Ross

I believe the answer is:

hated

'very unpopular' is the definition.
(someone hated is very unpopular)

This is all the clue.

(Other definitions for hated that I've seen before include "Loathed" , "Detested" , "Death (anag)" , "Unpopular" , "Seriously disliked" .)

I've seen this clue in the King Feature Syndicate and The New York Times.
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