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Beat unconscious and treat violently (5)

Ross

I believe the answer is:

outdo

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'beat' is the definition.
(I know this)

'unconscious and treat violently' is the wordplay.
'unconscious' becomes 'out' (similar in meaning).
'and' means one lot of letters go next to another.
'treat violently' becomes 'do' (I've seen this in other clues. I am not sure about the 'violently' bit.).
'out'+'do'='OUTDO'

Can you help me to learn more?

(Other definitions for outdo that I've seen before include "Eclipse" , "Br superior to (someone)" , "going to top?" , "Get the better of" , "Perform better than, be superior to" .)

I've seen this clue in The Times and The Sunday Times.
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